Released on: October 26, 2008, 3:36 pm

Press Release Author: ResearchFarm

Industry: Retail

Press Release Summary: Retailers and manufacturers are now mixing their internal
market research with strategic reports harvested through online communities.

Press Release Body: For a long time, companies have been jealously keeping their
market research to themselves, as a strategic advantage. This business intelligence
is, most of the time, provided by internal teams but also by external specialized
research firms. The cost of this activity is huge.

However with falling consumer buying power and commodity prices going up, retailers
and manufacturers are cutting their costs and looking for an alternative way to get
the strategic research they need. The web allows us find cheap, generalised reports
but business' need a high level of reliability and expertise. This is what
ResearchFarm does.

ResearchFarm is offering a new opportunity in this market. Their website
(www.researchfarm.co.uk) enables its members to move their market research
department into a profit centre. Working like a market place, each member can now
acquire market research generated by companies themselves, not research firms.

Trading internal research may seem quite surprising. However it's already a well
known mechanism for the big pharmaceuticals companies who are used to working in a
collaborative way e.g. on DNA research. Famous FMCG companies also use this method
to increase the return on their research investment.

ResearchFarm allows its members (retailers, manufacturers, consultants, analysts) to
share or sell their reports and they can fix the price. Their website benefits from
Flash preview and Paypal payments. ResearchFarm has been in the Retail sector for
many years and now want to provide the market with their expertise. They will add
value by gathering together research from analysts, retailers and FMCG companies.

"We noticed how much customers were looking for lower prices and more flexibility
for their market research" says the director of ResearchFarm. "We want our members
to benefit from cost effective reports and analysts to get the most rewards for
their work. Moreover, our locally based teams offer good reliability and our users
can enjoy a preview of each report, so they know what they are buying".


Web Site: http://www.researchfarm.co.uk

Contact Details: ResearchFarm Ltd
50 Henshaw Street
London SE17 1PD
United Kingdom
Phone : 078 7846 2989
Email : info@researchfarm.co.uk