Released on: October 16, 2008, 9:37 am

Press Release Author: California Exotic Novelties

Industry: Entertainment

Press Release Summary: In support of Breast Cancer Awareness Month (October) -
California Exotic Novelties has joined the fight against that dreaded disease. As
the industry's only woman-founded, woman-directed company, they are especially (and
in some cases, personally) aware of its devastating effects. So they are donating a
portion of each sale of their popular "Papillon" massager to Living Beyond Breast
Cancer, a non-profit organization dedicated to helping breast cancer survivors
regain their self-esteem and sexual self.

Press Release Body: California Exotic Novelties Fighting Breast Cancer

September 29, 2009 - California Exotic Novelties of Chino, California, a leader in
the adult toy business, is one of a very few such companies who regularly give back
to the community through charitable work and support of social programs.

Now - in support of Breast Cancer Awareness Month (October) - California Exotic
Novelties has joined the fight against that dreaded disease. As the industry's only
woman-founded, woman-directed company, they are especially (and in some cases,
personally) aware of its devastating effects. So they are donating a portion of each
sale of their popular "Papillon" massager to Living Beyond Breast Cancer, a
non-profit organization dedicated to helping breast cancer survivors regain their
self-esteem and sexual self.

"This is very much in keeping with our mission, which is to empower women's lives,"
says Susan Colvin, founder and CEO of California Exotic Novelties. "What could be
more empowering than helping survivors have not just a healthy sex life - but a
healthy life, period?"

"Papillon" is just one of literally thousands of products developed and marketed by
Susan and her colleagues for open-minded men, women and couples. "Breast cancer is
no respecter of race, political affiliation, sexual orientation or socio-economic
situation," says Susan, a former educator. "We're doing our part to raise awareness
of this dreaded disease."

For details on Living Beyond Breast Cancer, visit their website at www.lbbc.org.
For further information on any of California Exotic Novelties products, contact
al@calexotics.com or visit www.calexotics.com



Web Site: http://www.calexotics.com

Contact Details: Talia Mays
pr@calexotics.com
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Dave Newman Advertising
1805 W. Magnolia Blvd.
Burbank, CA 91506
(818) 861-7444 voice
(818) 301-2704 fax
http://www.davenewman.com