Released on: September 5, 2008, 10:07 am

Press Release Author: DeAnne Merey Public Relations

Industry: Entertainment

Press Release Summary: Harvard grad and former professional statistician launches
new web site to provide data-driven advice to fantasy football players

Press Release Body: For Immediate Release---New York, NY--- September 5,
2008---Scott Swanay, The Fantasy Football Sherpa, announces the launch of
FantasyFootballSherpa.com, which provides easy-to-use objective, data driven advice
to fantasy football league participants. This advice is then customized to the
specific requirements of any league, such as type of league, number of teams, roster
requirements, and scoring categories.

After the advice is tailored to the needs of each user, projected fantasy point
totals for each player and team defense (for each individual scoring category and in
total) are used in ranking players, analyzing rosters, and evaluating potential
trades/free agent acquisitions to give you the maximum advantage over the
competition.

Fantasyfootballsherpa.com also features a fantasy football strategy blog that
provides advice and strategy for every team owner, even those who already have their
fantasy football draft or auction for the upcoming season.

“Utilizing my background as a Harvard math major and actuary gives users a huge edge
by allowing them to put together the best possible team according to the unique
characteristics of their particular league,” explains Swanay.

“FantasyFootballSherpa.com quantifies vital factors, such as position scarcity, that
other services merely guess at.”

About FantasyFootballSherpa.com
FantasyFootballSherpa.com is a service that provides objective, data-driven advice
to fantasy football league participants.

This advice is customized to the specific characteristics of a participant’s league
(e.g.- type of league, eligible players, roster requirements, scoring categories).
The site offers a unique, easy-to-understand, and easy-to-use system that provides a
major advantage over the competition.

About Scott Swanay, President & Chief Sherpa,
Scott Swanay (The Sherpa) graduated from Harvard in 1987 with a degree in Applied
Math & Computer Science. He worked as an actuary for the next 17 years and completed
a series of ten rigorous exams to become a Fellow of the Casualty Actuarial Society
(FCAS) in 1998. In 2004 Scott decided to combine his lifelong passion for sports
with his statistical and analytical expertise, leaving his previous career to pursue
his dream. He spent the next four years developing the products that led to the
creation of FantasyFootballSherpa.com.


Web Site: http://www.fantasyfootballsherpa.com

Contact Details: DeAnne Merey Public Relations
www.dm-pr.com
(646)785-9594