Released on: September 29, 2008, 3:00 pm

Press Release Author: Gardere Wynne Sewell LLP

Industry: Law

Press Release Summary: DALLAS – An innovative advertising campaign and longstanding
commitment to community service have earned Gardere Wynne Sewell LLP special
recognition in the Legal Marketing Association’s 2008 SELMA Awards

Press Release Body: DALLAS – An innovative advertising campaign and longstanding
commitment to community service have earned Gardere Wynne Sewell LLP special
recognition in the Legal Marketing Association’s 2008 SELMA Awards.

The firm received a first-place award for its innovative “They Call It/We Call It”
advertising campaign during the association’s September convention in New Orleans.
Additionally, the firm earned a second-place award in the area of public/media
relations for its Gardere MLK Jr. Oratory Competition.

“We are very proud of these honors. Our advertising campaign accurately captures
this firm’s position as a thought leader in the legal industry, and the Gardere MLK
Jr. Oratory Competition is an excellent example of our commitment to the communities
where we work,” says firm managing partner Steve Good. “It’s very gratifying to be
singled out for recognition like this.”

The firm received international acclaim earlier this year, receiving 2008
Communicator Awards for its new print ad campaign and the oratory competition public
relations package. The “They Call It/We Call It” advertising campaign illustrates
Gardere's ability to cut through hyperbole to present a no-nonsense approach to the
practice of law.

Gardere introduced the Gardere MLK Jr. Oratory Competition 16 years ago in Dallas to
celebrate the city’s diversity and promote awareness and understanding of different
cultures. The event’s success led to the establishment of the competition in the
firm’s Houston office in 1997. The oratory competition, which is held in conjunction
with the national holiday recognizing the late civil rights leader, encourages the
local community to remember and pay tribute to Dr. King’s leadership and legacy.

Gardere Wynne Sewell LLP, an AmLaw 200 firm, was founded in 1909 and is one of the
Southwest’s largest full-service law firms. With offices in Austin, Dallas, Houston
and Mexico City, Gardere provides legal services to private and public companies and
individuals in areas of energy, litigation, corporate, tax, environmental, labor and
employment, intellectual property and financial services.


Web Site: http://www.gardere.com

Contact Details: Lisa Whitley Coleman
Gardere Wynne Sewell LLP
1601 Elm Street, Suite 3000
Dallas, TX 75201
214-999-4548
lcoleman@gardere.com