Released on: July 1, 2008, 2:37 am

Press Release Author: Cristian Dorobantescu

Industry: Software

Press Release Summary: Avangate, full service provider for electronic software
distribution and reseller management for software vendors is present, second year in
a row, at the Microsoft Worldwide Partners Conference in Houston, Texas.

Press Release Body: Avangate, full service provider for electronic software
distribution and reseller management for software vendors is present, second year in
a row, at the Microsoft Worldwide Partners\' Conference in Houston, Texas. The team
will be ready to provide software companies with an enhanced ARMS (Avangate
Resellers Management System) and comprehensive info on what it takes nowadays to
manage a growing software distribution channel.

With the ARMS solution, Avangate answers the challenges of any company distributing
software worldwide through a network of resellers: from setting credit limits
partner margins and processing orders, automatically generating invoices to gaining
control over the entire distribution channel with comprehensive reports and end-user
information. Furthermore, Avangate provides a full range of online software
distribution services, including a full eCommerce Platform, results-proven Web
Marketing Services and a quality-driven Affiliates Network.

\"We are the second year at Microsoft WPC and, following the last\'s year feedback,
we\'ve worked into providing software companies, distributors and resellers with an
updated edition of the ARMS platform, focused on sustaining the channel management
processes. ARMS fits multiple business models supporting efficient distribution
strategies to match the local or the worldwide markets characteristics - different
pricing options, customized communication with resellers, multilanguage ordering
interfaces, and more\", says Laurentiu Ghenciu, Sales Manager at Avangate.

The improved ARMS platform ads a professional standpoint of the modern global
software market to the long term know-how gathered by GECAD Software (mother
company) in real business conditions while distributing RAV antivirus software
through a Worldwide network of resellers before selling the technology to Microsoft
back in 2003.

This year at Microsoft WPC, checking the marketing pulse and presenting Avangate
solutions updates will be Lucian Balaban, ARMS Project Manager and Rully Hossu,
eCommerce Business Consultant. Schedule now one-to-one meetings with Avangate
representatives coming at Microsoft WPC 2008.

About Avangate
Avangate provides solutions for electronic software distribution and reseller
management, assisting software companies worldwide in successfully selling their
products online and at the same time efficiently managing a distribution network.
The company\'s offer includes an eCommerce platform incorporating an easy to use and
secure online payment system plus software marketing services and additional
marketing and sales tools such as an affiliate network, automated cross selling
options, software promotion management, real time reporting, 24/7 shopper support,
and the ARMS reseller management program specifically designed for software sales.

More information can be found on the corporate website, at www.avangate.com


Web Site: http://www.avangate.com

Contact Details:
Media Contact
For interview requests or any other media inquiries, please contact:
Cristi Dorobantescu
Marketing Manager, Avangate
e-mail: press@avangate.com
phone: +31 20 890 8080