Press Release Summary: SOHO Coffee Co. has announced a partnership with Acorns Children’s Hospice Trust, which will see staff implement a programme of fund-raising activities across the entire network of SOHO stores.
Press Release Body: Following extensive staff consultation and planning, SOHO has carefully selected Acorns as its preferred charity. A Charity Manager has been appointed, responsible for coordinating activity across the chain. The entire SOHO staff is involved in the effort and will be participating in an ongoing programme of fundraising events. One day per month will be designated for staff to do something ‘different’ simultaneously across all stores – like wear a silly hat – and make a donation for the privilege.
There are plans for a sponsored walk between the network of SOHO stores across the Midlands, South West and Wales. Collection boxes will be placed in every SOHO outlet to allow customers to make a donation if they wish, and staff will be participating in Acorns’ national charity events. In addition, SOHO has chosen its ‘Babycino’ and ‘Caramel Krispie’ as designated Acorns products; meaning a percentage of the profits on these items will go direct to the charity.
The Acorns Children’s Hospice Trust is devoted to families with life-limited children, offering them practical and emotional support, 24 hours a day, 365 days a year. SOHO staff and customers will raise money throughout the year to help Acorns reach even more families in need. The charity relies on fundraising to make up over 80% of its income. This comes from individuals, groups of supporters, charity shop sales, trusts and companies.
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