Released on: May 2, 2008, 8:16 am

Press Release Author: June Bisel / BBG&G Advertising

Industry: Management

Press Release Summary: The Business Marketing Association of the Hudson Valley
(BMA-HV) will hold its May meeting on Tuesday, May 20, from 6:00 to 9:00 p.m., at
Ship Lantern Inn, Route 9W, Milton. The guest speaker will be Rich Fuqua, Senior
Marketing Manager, Laerdal Medical Corporation.

Press Release Body: You have worked through a successful positioning statement and
finished the logo design… now comes the really hard part of brand building. The
process of defining and communicating your brand essence begins with story telling,
the development of touch points and a methodical approach to consistently
communicate the brand. Your brand must be conveyed in your promotions, seen in your
property and most importantly, delivered by your people.

Rich Fuqua started his career at IBM with degrees in Engineering and Computer
Science as part of a mainframe computer design team. His desire to understand what
customers actually did with the final product led him to assignments in customer
service, business development and eventually, marketing. Rich was fortunate to be
part of IBM’s e-business launch and traveled the world evangelizing the need to
change business infrastructure in order to leverage the internet.

After 25 years with IBM, Rich moved into hospitality marketing with Starwood Hotels.
There he focused on Search Engine Marketing, Direct Marketing and Brand Building in
a highly “services focused” organization. In 2007, Rich joined Laerdal Medical
where his responsibilities include building, branding and marketing the company’s
new, high-growth business portfolio…Laerdal Services. Rich has certifications in
Market Management and Direct Marketing and is a charter member of the Hudson Valley
chapter of the Business Marketing Association.

Interested marketing professionals and those involved in marketing decision-making
who wish to learn more about BMA-HV are encouraged to attend the May 20 meeting. The
registration fee, which includes dinner, is $35 for members, $40 for chamber
affiliates, $45 for non-members. Please make reservations by May 15th, by contacting
Rebecca Jones at 845-486-7621 or via email to rjones@mccm.com. For more information
about the BMA-HV, visit www.bma-hv.org. For more information about the Ship Lantern
Inn, call 845-795-5400.


Web Site: http://www.bma-hv.org

Contact Details: June Bisel
BBG&G Advertising
633 Route 211 East
Middletown, NY 10941
845.695.1880
fax: 845.695.1996
junebisel@bbggadv.com