Released on: April 7, 2008, 6:45 am

Press Release Author: Thomas R. Cutler

Industry: Marketing

Press Release Summary: TR Cutler Contributing Editor of Industry 2.0 Shares in
“Cutler Speaks”

Press Release Body: TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R.
Cutler almost a decade ago. Cutler maintains extraordinary relationships with
clients, journalists, editors, trendsetters, and key business leaders worldwide and
has become a key resource for those writing about the manufacturing sector. Cutler
established a Manufacturing Marketing Research division dedicated to measuring the
pulse of the manufacturing sector, particularly manufacturing firms which are
privately held and rarely accounted for when gauging the industry sentiment. TR
Cutler, Inc. is providing a voice for manufacturers worldwide.
In the newest “Cutler Speaks” monthly feature article, in Industry 2.0, the
respected journalist addresses harnessing CRM (customer relationship management) for
productivity. Cutler specifically speaks about the supply chain customer
relationship management (CRM) solutions when applied in an effective manner, not
only enhance productivity but also help maintain return on investment.

According to Cutler, “Where many CRM solutions have traditionally failed is in the
one-size-fits-all approach. Even today, mainstream providers such as Microsoft and
SalesForce.com have a business objective that attempts to sell their solutions to as
many companies as possible regardless of size or industry. The fallacy in this
methodology to provide a generic set of features that services a broad range of
customers; effective Customer Relationship Management does not come in a box. The
way a manufacturer sells and services his customers is uniquely different than a
bank or an insurance company.”

About TR Cutler, Inc.:
Cutler founded the Manufacturing Media Consortium in the 90\'s. This extraordinary
group of more than 3200 journalists worldwide is writing about trends, data, case
studies, profiles, and features in the manufacturing and industrial sector. Cutler
has worked with thousands of media outlets to expand manufacturing media coverage.
Cutler has authored more than 2,000 articles for a wide range of manufacturing
periodicals, industrial publications, and business journals including most of the
leading monthly trade publications.
Thomas R. Cutler is the most frequently published manufacturing journalist and
serves as contributed contributing editor more than three hundred publications
annual. The scope of publications ranges from Automation.com to Quality Digest. A
sample of Cutler’s feature articles can be located on the TR Cutler, Inc. website.
TR Cutler, Inc. is also the exclusive provider of the Manufacturing Media Blitz, a
ninety day, ninety press release campaign that has transformed the communication
outreach of thousands of manufacturers worldwide.

TR Cutler, Inc.
www.trcutlerinc.com
Thomas Cutler
trcutler@trcutlerinc.com
888-902-0300


Web Site: http://www.trcutlerinc.com

Contact Details: TR Cutler, Inc.
3032 S. Oakland Forest Dr.
Suite 2803
Ft. Lauderdale, Fl 33309
888-902-0300