Released on: April 7, 2008, 12:12 am

Press Release Author: Rob Roberts

Industry: Food & Beverage

Press Release Summary: Redbows Ltd is a UK-based promotional gifts supplier started
in 2004 by Dawn Koffler, its owner and Managing Director. The company is a leading
light within the promotions industry, differentiating itself through customer
service, innovative products and investments in technologies that add value for
clients. Redbows provides a range of promotional marketing services including from
its in-house design studio, the complete artwork service from virtual visuals to
complete brand development.

Press Release Body: Redbows Ltd has recently launched a new online Promotional Gifts
Store with over 6000 items ranging from low-value giveaways to premium corporate and
executive gifts. The website has been built using a new ecommerce platform that
solves the principal problems associated with such a large website. Several,
easy-to- use tools are provided to assist product selection and help users maximize
their promotional budgets.

Gifts are arranged into a number of top-level collections and sub-collections.
Within these website users can drill-down to individual products. Food is one such
collection, which can be broken down into chocolates, confectionery and snacks for
example. From these ranges, individual products can be selected including chocolate
bars, coins, pieces and advent calendars. For each product item, the website
provides useful application information including price breaks, origination charges,
sizes and imprint areas, print methods, colours, alternatives and other available
options.

To further assist gift selection users of the website can browse gifts by price
band, occasion and an alphabetical product listing. Unique to the new website is the
Budget Calculator. This allows anyone planning a gift promotion to select potential
products using one of four variables – total budget spend, quantity required,
collection range and target unit price.

“The new website has been met with acclaim from our existing clients” commented Dawn
Koffler, Managing Director. “The budget calculator has proved very beneficial
especially to clients responsible for purchasing large volumes of giveaway items
like promotional pens and keyrings. Using the calculator they can get a good idea of
how they can maximise their budget before talking to one of our Promotional Gifts
Consultants and making a final selection.”

The new Promotional Gifts Store can be accessed at www.promotionalgiftsstore.co.uk
and is fully ecommerce enabled. The company plans to continue to improve site
functionality during 2008 and introduce more web2.0 concepts to its operation.


Web Site: http://www.promotionalgiftsstore.co.uk

Contact Details: For more information contact:
Rob Roberts
marketing@redbows.co.uk
Tel- 0845 8386 368
Redbows Ltd, Merlin Court,
United Kingdom