Released on: April 2, 2008, 11:01 pm

Press Release Author: Renaissance PR

Industry: Marketing

Press Release Summary: Two biggest happening in Indian PR Industry.


Press Release Body: New Delhi: 3rd April, 2008: Indian Public Relations Industry has
seen two major breaks through within last 6 months. First, when Publicis acquired
Hanmer & Partner and second, when ASSOCHAM recognized it as a $ 3 billion Industry
and potential to grow to $ 6 billion by 2010.

Above mentioned information is more than enough to prove the tremendous potential of
PR industry, it is because of this high growing rate that most of the International
PR companies have begun their operation in India.

According to the report given by ASSOCHAM, the estimated size of Indian PR industry
is $ 3 bn, but somehow the count of PR professionals doesn’t match and in their eyes
the Indian PR industry stands somewhere around Rs 250-300 cr, only, and this is
indeed quite surprising.

One of the biggest challenges that the industry has to tackle is the rate of
attrition, which approximately is around 40%, and the main reason for this is the
job dissatisfaction amidst its employees. It was an unofficial survey that we
undertook just in order to come closer to the working of our industry and the result
we got was shocking but to an extent very true. The FLATERERS have it all and others
are left with nothing that is what all the executives and people at managerial level
in this industry have got to say as an answer to this crucial question. Apart from
this, low salary against the huge mental work plays another very important role in
letting the people flee. The major reason that keeps the employees intact is the
challenge associated with this industry.


We, at Renaissance PR, have been trying to keep ourselves aloof from such problem
and will do every possible task to keep our employees intact. We would love to build
up a relation which will not just remain professional but also comes to a stage of
being ones own, their PERSONAL. That’s what we mean by “Nurturing Relations”

To read the ASSOCHAM release, please visit the link below:
http://www.assocham.org/prels/shownews.php?id=1438
Mint story:
http://www.livemint.com/2008/03/10151416/PR-industry-to-battle-attritio.html




Web Site: http://renaissancepr.blogspot.com

Contact Details: New delhi, India

prrenaissance@gmail.com