Released on: March 13, 2008, 3:56 am

Press Release Author: Industria

Industry: Telecommunications

Press Release Summary: Faster in use and sleeker for the eye, with a great new UI
design Zignal 2.0 ensures a great user experience

Press Release Body: London - March 13, 2008 - IPTV World Forum Stand 170 -
Industria, a leading IPTV solutions provider, today announced Zignal 2.0 a
groundbreaking and unprecedented IPTV middleware platform designed to bridge the gap
between the TV user\'s expectations and the solutions currently available in the IPTV
market space.

\"The problem with current IPTV solutions is that the available technology is not
meeting users\' expectations for a true TV experience\" Says Yngvi Gudmundsson VP
Product Development at Industria \"With our new technology we wanted the user
experience to consist of an intuitive user interface and instant system feedback.
This has been the guiding light during the design and development phase of Zignal
2.0.\"

Built using device agnostic technology, the Zignal 2.0 user interface can be
rendered in the fastest available technology on each device. Already deployed on
each of the three screens, set-top-boxes, PCs and mobile phones, Zignal makes the
best use of its small memory-footprint while maintaining a user interface that stays
in tune with user\'s expectations.

\"We want to lead a transformation in the IPTV industry,\" says Stefan Baxter CTO,
Industria. \"Before, the technology just wouldn\'t allow for such a feature rich user
interface to be built while maintaining a reasonable user experience. Today, with
the advent of better rendering technologies and through use of open standards, we
are able to offer Zignal 2.0 as the user interface of choice for any display driven
device using rendering technologies like SVG, Flash, Silverlight and HTML.\"

Fully extendable
Based on modular design, Zignal 2.0 consists of a new application framework allowing
dynamic extension and module loading. It also supports widgets, enabling users to
easily select new features and services. The new framework also offers connection to
home automation services and content discovery through the DLNA/UPnP
interoperability technology. Zignal 2.0 also allows operators to provide their
services to a range of user-devices from a single server.
Third party developers are now open to develop extensions to the system, using the
Zignal SDK. These can than be deployed to a single user, specific network zones or
the whole customer base.

Building business value
With Zignal 2.0 easy customization of user interface functionality and look allows
service providers to enhance their brand building. Furthermore, Zignal supports
Virtual Operators, where service providers can operate more than one type of service
on the same network. This means Virtual Operators can re-purpose content and
services to deliver different user experience and content over different networks,
to any user device, all from the same robust server.
Zignal comes well tied into the eco-space with applications, from many of the
leading solution providers, pre-integrated with the system.

About Industria
Industria is a leading provider of broadband TV solutions and end-to-end digital
services projects for Telco\'s, network owners and broadband TV operators.
The Zignal suite of innovative TV solutions enables service providers to provide
consumers with triple-play services and beyond, both fixed-line and mobile. Zignal
helps network operators drive revenues by enabling broadband TV, video, telephony
and other services from different providers to share the same broadband connection.
Among Industria\'s customers are investment companies, telecommunications companies,
utilities and major property developers. The company is involved in several
cutting-edge broadband projects in Northern Europe and the British Isles. For
further information on Industria and the company\'s activities, visit
www.industria.com.

Web Site: http://www.industria.com

Contact Details: Media contact
Corporate Communications
+354 559-2000
media@industria.com