Released on: September 17, 2007, 11:53 pm

Press Release Author: Arleen Anderson / Profit Outcome

Industry: Marketing

Press Release Summary: My Victory Plan is the latest weight loss program to stumble
through the brutal landscape of online marketing.

Press Release Body: Aptos/California, USA, September 19, 2007 -- Pharmanex
Distributors who promote the new weight loss program, My Victory Plan, are losing
the online marketing wars as they step onto the battlefield. The presence of the
program on the internet isn’t even a blip on the radar. This is a surprise
considering the parent company does over a billion dollars a year in sales. It also
goes to show that just because a product has excellent value doesn’t mean it will be
a success online.

Pharmanex knows product sales of My Victory Plan to its existing distributor base
will be substantial enough to make the new line viable to the corporate bottom line.
Some distributors will do fine promoting to their own existing customer base. Yet,
the distributors are missing is the vast potential of extending their reach through
the internet.

Searches on the internet give few options to a potential customer who might have
heard of My Victory Plan. Currently, if a potential My Victory Plan customer seeks
to purchase the product online, they will buy it directly from the company, leaving
the distributor out of the transaction. The company is not at fault.

Pharmanex is not blatantly pursuing customers. It is the distributors’
responsibility to market the product. The distributors are not effectively engaging
in online marketing of My Victory Plan. This is a huge loss of potential market
share for the distributors. It is a loss for those seeking the most advanced weight
loss methods.

The market is wide open for a strategic and aggressive attack on the highly
competitive online weight loss battlefield. The distributors who equip themselves
with superior tactics to side step the land mines of e-commerce marketing will find
a crowd of eager dieters welcoming them with credit cards in hand. The momentum of
the online diet wars will shift when the Pharmanex distributors embrace productive
stealth practices to bring their new product to market.

One resource for My Victory Plan distributors has recently popped out of a foxhole,
a new blog dedicated solely for the purpose of arming them to conquer the diet wars
online, www.myvictoryplan.blogspot.com is now up and running. This unique site,
presented by Profit Outcome, does not compete with the distributors. It gives the
distributors insight to profitable practices online and offers resources for them to
dominate their market.

The My Victory Plan distributor who is armed with the proper weaponry will prove
victorious, capturing the eager weight loss community interest, resulting in further
growth of their individual business.

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Web Site: http://myvictoryplan.blogspot.com

Contact Details: Arleen Anderson
Profit Outcome
222 Brooktree Ranch Rd.
Aptos, CA 95003
(831) 685-8880
http://www.myvictoryplan.blogspot.com