Released on = June 19, 2007, 5:00 am

Press Release Author = Unipier

Industry = Telecommunications

Press Release Summary = Unipier, the pioneer of Intelligent Policy Management,
announced today that it was selected as the most promising Telecommunication
start-up in Israel for 2007

Press Release Body = Netanya, Israel – June 19, 2007: Unipier, the pioneer of
Intelligent Policy Management, announced today that it was selected by Red Herring
magazine as the most promising Telecommunication start-up in Israel for 2007 at the
IVA’s annual meeting in Tel Aviv.

This year’s competition focused on companies with the best chance to become leaders
in their market and with the most significant growth potential. According to the
Israel Venture Capital Association (IVA) co-chairman, Eli Barket, the start-ups were
chosen for their vision, technological achievements and market leadership.

The awards contest, co-hosted by Red Herring magazine and the IVA, recognizes the
most promising Israeli start-up companies. The entrants, including the nine
competition finalists, were evaluated by independent judges based on each
organization\'s vision, technological achievements and market leadership.

Alex Vieux, Red Herring magazine publisher, said: \"Israeli companies prove once
again that they are certainly capable of competing in the global market. They stand
out not only in innovation and in developing intellectual capital but also in their
business models and implementation abilities. It\'s a good sign for the next
generation of entrepreneurs.\"

“We are delighted with this award as it reflects Unipier’s commitment to supporting
mobile operators in becoming increasingly efficient and competitive with highly
targeted service initiatives,” said Gabby Levy, CEO of Unipier. “This prize
demonstrates the industries appreciation of how Unipier understands its needs and
goes the extra mile to deliver excellent service and value.”

Unipier innovative solutions in the mobile service delivery market empower worldwide
mobile operators to offer a variety of valuable services with a compelling user
experience. Unipier’s Intelligent Policy Manager handles any service related
business logic and allows the quick and easy update of every service aspect and
policy, hence dramatically saving service lifecycle time and costs. Unipier is
funded by leading venture capitals such as Carmel Ventures, Pitango, Fidelity and
Greylock.

About Unipier
Unipier, a pioneer of Intelligent Policy Management, offers service delivery
products and solutions that empower mobile operators to rapidly create, integrate,
deliver and control a wide range of services, across next-generation service
delivery architectures.
Unipier’s Intelligent Policy Manager serves as a flexible modeling environment and a
business decision point for every service event and process. It allows a
cost-efficient implementation of service business logic and policies in domains such
as parental control, promotions and bundling, mobile advertising, loyalty plans and
cross-selling.

Unipier solutions empower leading mobile operators, such as Telefonica, Wind, O2 CZ,
Vodafone Italy, UMC, Cellcom and Orange Israel. For more info, visit www.unipier.com


Web Site = http://www.unipier.com

Contact Details = Paul Stallard
+44 (0)118 989 5600
unipier@eclat.co.uk