Eat, Drink, Be Merry and Create a Personalized Online Cooking Channel
Released on = June 12, 2007, 12:03 pm
Press Release Author = Vibe Solutions Group
Industry = Food & Beverage
Press Release Summary = Pyro.TV Taps Hard to Reach Online Video Female Demographic With Cooking Show Content
Press Release Body = ST. LOUIS (June 12, 2007) – Meal preparation has never been easier. Whether you’re a novice cook or a five-star chef, you can create your own cooking channel guide online with Pyro.TV (www.pyro.tv). You can search for healthy recipes, tips on preparing for a party or watch vignettes from your favorite celebrity chef.
From gourmand to anyone seeking time-saving cooking tips, Pyro.TV allows consumers to create a personalized Internet TV channel guide from a selection of thousands of online video channels, including Epicurious, The Food Network™, Healthy Cooking (KUTV) and Startcooking.com. The customized channel guides can also be shared with others. Also available are international cooking shows, such as Cucan Brazuca, Le Casse Croute and Home Cooking in Tuscany, can be found on Pyro.TV.
“According to eMarketer, there is an estimated 97 million females online in the U.S., compared to the 91 million males this year, but women are less likely to watch online video,” said Ted Briscoe, chief executive officer, Vibe Solutions Group. “Women are an untapped market for the online video industry. Cooking shows, which are predominantly watched by females, can serve as an inroad to tapping into this market. Pyro.TV allows busy women to get the content they want, when they want it.”
About Pyro.TV Pyro.TV is an Internet TV Channel Service that is revolutionizing the way online video content is viewed, shared and syndicated. For the consumer, we provide a unique, video aggregation service that allows them to customize, watch and share their viewing experience without additional downloads. For TV/cable networks and independent publishers, we provide a syndication platform and turnkey tools to manage and market their content.
About Vibe Solutions Group Vibe Solutions Group provides a suite of rich-media consumer web services that allows consumers to easily express themselves, foster community, and communicate with family and friends. Vibe Solution Group’s suite of broadband-enabled products allows consumers to combine highly personalized communications with rich-media content tailored to their interests. All of Vibe Solutions Group’s products are designed for turnkey partner customization, ideal for broadband providers, media content companies and leading Internet portals. For additional information, visit www.pyro.tv or http://www.vibesolutions.net/ or http://www.vibejournal.com/.
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This press release is available online at http://www.vibesolutions.net/vsg/htdocs/about/press.jsp.
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