Released on = January 24, 2007, 4:18 pm

Press Release Author = Jungle 8 / Lainie Liberti

Industry = Management

Press Release Summary = Stem Cell Research Pioneer Looks to Jungle 8 for Branding
and Marketing Services

Press Release Body = (Los Angeles, CA)— Jungle 8, a leading brand strategy and
graphic design agency for such non-profits as Art Share Los Angeles and The Daniel
Pearl Foundation, recently combined creativity and science to complete a branding
initiative for stem cell research pioneers University of California at San
Francisco, Institute for Regeneration Medicine (IRM).

Jungle 8 developed IRM’s new brand package to bolster greater visibility in the
public realm, positioning it as the premier research facility in the field of stem
cell research. The resulting identity personifies creativity, ingenuity and
determination ¬– signifying the leadership role UCSF researchers are known for
historically. Services provided by the Jungle 8 team include their unique
research-led design approach of Brand Positioning and Development, Identity Design,
Design Guidelines plus a Collateral Package.

“IRM’s new logo will be instantly recognizable as a world leader in stem cell
research, differentiated by unifying the three driving aspects of this brand;
research, medical treatment and most importantly, the people that benefit.” said
Jungle 8 Principal, Lainie Liberti. “We were ecstatic to work with an organization
committed to uncovering the mysteries of the human body with the intent of improving
the quality of life for millions of individuals. We cannot imagine a more
significant quest, promising a far-reaching impact on society at large.”

Only two years old, the Institute was initially formed as the governing body for
UCSF stem cell research, spanning several departments. However the vision and role
of IRM has expanded to align and coordinate over 60 independent stem cell research
and application initiatives, uniquely focused on improved collaboration,
communication and efficiency, thus forming the Institute for Regeneration Medicine
(IRM). UCSF’s historical achievements include laying the groundwork for current
worldwide research on the use of human embryonic stem cells to treat disease,
established by Gail Martin’s work. 25 years ago, Dr. Martin, PhD a UCSF professor
of anatomy, was one of the first scientists in the world to isolate precursor cells
from mouse embryos and coined the term “embryonic stem cells”. Additionally, UCSF
is one of only two universities in the United States that derived human embryonic
stem cell lines that qualified for inclusion on the National Institutes of Health
Stem Cell Registry, established in 2001.

About Jungle 8
Jungle 8 is a creative agency specializing in brand strategy, conscious messaging
and intelligent design. The agency applies its award winning brand communications
and graphic design talents to the advancement of eco-friendly and sustainable
business (or those striving to be), social causes and arts and entertainment. Their
unique approach begins with the brand and progresses outward, uncovering the soul of
the brand, building strategic bridges between the corporate goals and defining a
clear marketing strategy, producing compelling results; memorable designs with
connective meaning. For the past 6 years, Jungle 8 has maintained a top tier client
list consisting of non-profits, entertainment and consumer brands including UCP
(United Cerebral Palsy Foundation), Town Hall Los Angeles, Carsey-Warner-Mandabach
(that 70’s show), CBS’s 93.1 JACK FM, Korbel Champagne to name a few. Jungle 8
stresses the importance of the culture of their organization as a dynamic creative
collective.


Web Site = http://www.jungle8.com

Contact Details = 2100 n. main st. suite b14
los angeles, CA 90031
323.223.2500
creative@jungle8.com