Released on = December 4, 2006, 11:21 am

Press Release Author = Shannon Cherry

Industry = Management

Press Release Summary = Learn the skills to develop your own publicity

Press Release Body = Albany, NY – Be Heard Solutions recently added a new program to
help small business owners, entrepreneurs and nonprofit leaders get the publicity
they desire through Publicity Principles Group Coaching.

“Public relations and marketing are essential to increase a business’s revenue or to
improve its professional image, but relying on a public relations expert can be
costly. This is the right place if you are looking to learn tons of publicity
methods and tips to improve your business that you can start using immediately. ,”
says Shannon Cherry, APR, president of Be Heard Solutions. “Gimmicks may get you 15
minutes of fame, but the Publicity Principles program will help create a lifetime of
publicity.”

The new six month program offers integrated publicity and public relations training,
coaching, support and resources to make it possible.

A study by Public Personnel Management Magazine showed that training alone increased
productivity by 22%, but when paired with coaching the figure soared to 88%. Details
about the new program can be found at
http://www.beheardsolutions.com/programs_1.htm.

“Only 15% of new businesses in the U.S. exist after five years and most of those
only break even. Poor marketing is one key element that leads to failure,” says
Cherry. “Most small businesses do not have large advertising budgets. This program
allows for a cost-effective solution to get big advertising results.”

Program participants will receive one-on-one consultations with Cherry, access to
teleconferences on public relations and publicity topics each month, contacts to
reporters, and much more that will help them learn the skills to generate their own
free publicity. The group is limited to no more than 10 participants.

Based in the Capital Region of NY, Be Heard Solutions, a subsidiary of Cherry
Communications, is a strategic communications firm that works with businesses and
nonprofits all over the country to develop results-oriented marketing and public
relations programs. For more information, contact Shannon Cherry at 518-248-6592 or
email: info@beheardsolutions.com.

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Web Site = http://beheardsolutions.com

Contact Details = Shannon Cherry
Cherry Communications
184 Lancaster St.
Albany, NY 12210
518-248-6592
shannon@cherrycommunications.com
www.cherrycommunications.com