Released on = May 3, 2006, 7:31 pm

Press Release Author = Amy Bates Stumpf/Gift List Media

Industry = Management

Press Release Summary = Spotlight Branding develops the only online
branding and product placement guide in the industry.



Press Release Body = LA CANADA, CA (May 5, 2006) – Spotlight Branding is the newest
offering from the premier media list company for public relations professionals and
business owners, The Gift List. They have consolidated industry contacts for film,
television and gaming on one searchable online database for product placement and
branded entertainment opportunities. It is the first of its kind for the industry.

“Reaching beyond the traditional 30-second spot, we are entering a new wave of
marketing and promotions: product placement,” explains Amy Bates Stumpf, president
of Spotlight Branding (www.spotlightbranding.com) and The Gift List
(www.giftlistmedia.com). “It is important for marketing professionals to gain
direct access to the right contact before it’s too late. That is why we developed
this database.”

Product placement can be as simple as strategically placing a product on the set or
as developed as integrating a particular brand into the script. In both cases, the
audience reach is larger than any print medium and the effect on sales can be
equally as dramatic.

Spotlight Branding continually updates their online database of contacts looking for
specific products to include in their productions, including direct contact names,
outlet details, shooting schedule, deadlines, product preferences, and more. It
allows subscribers to gain the exposure they need without wasting time.

“Let’s face it, Hollywood has always been an inside-track industry. Getting inside
information doesn’t come easily to most outsiders. Our research is done by film and
television professionals, and managed by a twenty-year veteran of the business.”
says Stumpf.

“We’ve been doing media research for years and understand the value of old fashioned
leg work,” she explains. “We’ve interviewed each and every contact in person so
you’re guaranteed accurate, complete and current data every time you log in.”

The Spotlight Branding yearly subscription is available for $549.

For more information about Spotlight Branding or The Gift List, call (818) 790-0775
or email amy@spotlightbranding.com.


Web Site = http:/www.giftlistmedia.com

Contact Details = Amy Bates Stumpf
1711 Lila Lane
La Canada CA 91011
818.790.0775
Amy@giftlistmedia.com