Released on = January 26, 2006, 9:16 am

Press Release Author = Oliver Parrish

Industry = Management

Press Release Summary = Logan Tod reveals that 67% of website visits were made using
a broadband connection in 2005 in first ever figures to include both home and office
activity

Press Release Body = The nation’s first broadband usage survey, which includes both
home and office activity, is revealed this week. The survey highlights that nearly
three quarters of the UK’s population is logging onto the power of broadband.

The survey, which has been conducted by Logan Tod & Co, shows that 67% of visits to
major websites in 2005 were made using a LAN, Cable or DSL connection.

This research has been generated by analysing over 300 million visits to major
ecommerce, media, government and business websites, giving the most accurate
indication so far, that broadband use is becoming pervasive and being used by more
than two thirds of web site visitors.

As most broadband penetration figures published to date are based solely on new
subscriptions from home users, with these new figures, Logan Tod & Co is predicting
greater change in the online environment, giving a more accurate representation of
the number of broadband website visits.

Some business-to-business focussed sites are seeing more than 85% of all visits
coming through high speed connections, and even consumer facing sites can achieve
more than 75% of visits.

Logan Tod & Co is offering advice to website owners, on the positive implications of
rich audio and video media formats. They predict that there will be a growing trend
in these media formats, making them more viable for selling products and services.

Matthew Tod, CEO of Logan Tod & Co, explains that the research holds promise for
online businesses. “Our data gives probably the clearest proof published so far in
the UK, of the extent of broadband momentum. The new data shows that there will be
significant changes in consumer expectation of web sites, and that it will be sooner
rather than later.”

“For retailers, this data enables new technology options to improve conversion
rates, and convert more of the 97% of visitors who leave a retail site without
ordering into customers.”

Logan Tod & Co is also advising businesses that the data indicates the need for
careful planning and analysis of broadband investments.

Businesses should be prepared to:
- Look at their own demographic and see what their customers are doing and how they
are using the Internet
- Test new approaches with richer consumer interfaces and more audio and video
content to see if it will generate incremental sales
- Learn what works for the consumer and refine their offering
- Concentrate on developing skills, there is a shortage now

…ends/
Editor’s notes

About Logan Tod & Co
Logan Tod & Co is an independent web agency, focused on helping companies achieve
better results from e-business. The company ensures online activity creates more
sales leads, sells more, saves money and improves ROI. The Logan Tod team does this
by analysing data, managing the conversion process and developing techniques to
maximise the effectiveness and efficiency of a website.

Logan Tod works closely with its clients, ensuring their site development is more
business results driven and customer centric. Clients include Renault, Mothercare,
Sharpes Bedrooms, Littlewoods, Adept Scientific and Yes Car.

www.logantod.com

Contact:
Oliver Parrish
immediate future Ltd.
0845 408 2031
oliver.parrish@immediatefuture.co.uk


Web Site = http://www.immediatefuture.co.uk

Contact Details = Vine House
143 London Road
Kingston upon Thames
Surrey KT2 6NA